The announcement, blogged on the White House site by federal CIO Vivek Kundra and OMB associate administrator for information and regulatory affairs Michael Fitzpatrick and reproduced nearly verbatim in the proposal's listing in the Federal Register (PDF available), says that the point of the policy review is "to develop a new policy that allows the Federal Government to continue to protect the privacy of people who visit Federal websites while, at the same time, making these websites more user-friendly, providing better customer service, and allowing for enhanced web analytics." Betanews
