And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.
And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business.
I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.
Apple is correct about its lowered pricing. With its latest MacBook Pro refresh, it lowered the price of entry for its 15" and 17" models by $300. It also introduced the new 13" MacBook Pro at a price $100 lower than its predecessor. However, the cheapest way to get an Apple notebook is still going to cost you $999 -- that gets you a polycarbonate 13" MacBook running at 2.13GHz. Daily Tech
